The technology may be VR, but the online beef is very real. After trying the Magic Leap One headset, Oculus founder and VR legend Palmer Luckey immediately took to the Internet with a blog post entitled “Magic Leap is a Tragic Heap.”
With a title like that, you’d naturally expect the worst…and in this case, you’d be right. Although Lucky highlighted a few positive attributes, he spent the majority of the post slamming Magic Leap for creating a device that “almost nobody can actually use in a meaningful way.”
But Luckey may be less disappointed with the headset itself than he is with the company that has been endlessly hyping it. This kind of backlash against Magic Leap and its outspoken CEO Rony Abovitz was probably inevitable. For the past several years, Abovitz has raised a lot of money for Magic Leap, promising miracles from his top-secret developments while trash-talking the best exiting technology in the marketplace.
This business approach has certainly raised some eyebrows and ruffled some feathers in the tech world. As Luckey puts it in his blog post, “Their current offering is a tragedy in the classical sense, even more so when you consider how their massive funding and carefully crafted hype sucked all the air out of the room in the AR space.”
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